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Consumer Insights. Market Innovation.

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TRC's Published Articles

We regularly contribute to leading research publications, and have provided these articles below for your review.

 

 

Survey of Analysis Methods

Part I: Key Driver Analysis

keyDriver Analysis

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How to Determine Sample Size in Conjoint Studies

determine-sample-size-in-conjoint

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How to Improve Your Segmentation with Max-Diff

market segmentation video

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An Alternative Method of Reporting Customer Satisfaction Scores

reporting scores

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The Brand Insulation Effect. Toyota Customers Remain Loyal in the Face of a Recall

toyota-2010-001

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Survey of Analysis Methods

Part II: Segmentation Analysis

Segmentation analysis

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