Satiscan™ is an enhancement over traditional regression analysis in that it allows for the automatic modeling of inter-relationships between predictor variables in a key driver analysis. In many datasets there tend to be strong relationships between predictor variables that are usually ignored.
Modeling them one at a time can be a tedious process. Satiscan™ has the ability to automatically search the dataset for the best set of relationships that can then serve to enhance the understanding of the dependant variable of interest.
For more information about Satiscan™, read Identifying the Key Drivers of Brand Image in our White Paper Library.