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    Our Influence

    Our Events

    We like to spread the word about radical new thinking in research and encourage discussion between practitioners and academics — with an eye towards more effective studies.

    PAST EVENT

    TRC Semi-annual Seminar

    In November, 2019, in Minneapolis, TRC hosted an educational market research talk followed by drinks and hors d’oeuvres. Our chief research officer, Rajan Sambandam, an expert in conjoint studies, shared the latest developments in the area of conjoint research and how it can be used more effectively. The work comes from Rajan’s collaboration with his academic colleagues.

    PAST EVENT

    TRC on the Road Series

    Our last TRC on the Road presentation explored an effective and counter-intuitive approach to product design and the innovation process. The guest was Jacob Goldenberg, a visiting professor at Columbia University, a marketing professor at the Interdisciplinary Center in Herzliya, Israel, and co-author of “Inside the Box: A Proven System of Creativity for Breakthrough Results.”